Musings No. 1: Meet Laura Morgan

I am so excited about our latest Best Skin Days™ campaign. It’s a visual manifesto of what we stand for at Iris&Romeo—empowering women to feel confident and radiant in their own skin. And it features the incomparable Laura Morgan—cult model, artist, stylist, and costume designer. 

So why Laura Morgan? To me, Laura represents the creativity and rebellion of London in the late 90's. She was the original muse of fashion designer Alexander McQueen, walking his mind-blowing runway shows that expressed a rawness and creative vision unlike anything I'd ever seen before or since. They captured the cultural explosion in London at the time, post Thatcher era.

And she takes me back to my 20's, working as an assistant to a fashion photographer in London. I was full of creativity, ambition, and my own kind of anarchy. It’s kind of mind-blowing to me that someone I thought was the coolest person ever in my 20’s is now in a campaign for my own company….that’s beyond words.  

But Laura isn't just a nod to nostalgia—she's timeless. As a brand, we celebrate women at every stage of life, and I knew I wanted to feature an iconic model over 40. But to define her as just another model would be myopic and underrate a career spanning the past 20 years. In addition to appearing in ad campaigns and shows for Helmut Lang, Chanel, Dior, and Celine, she has worked on three Madonna world tours, and done costume design for award-winning videos and movies. And over that time she’s called 65 different places home. Her ability to evolve while staying true to herself makes her the perfect muse for this campaign.

From the moment we met, which was the wildest synchronicity at the Uber stand at LAX airport (that story for another time), she felt like someone I had known my whole life. She's incredibly accessible, authentically and unabashedly herself, and so playful and fun to be around. (We had so much fun on set I had to keep reminding myself that I was at work and I was responsible for this shoot turning out really well—not just shooting the shit.) 

She proves that beauty isn't about turning back the clock—it's about being free to be your full self, right now. And you can see that in every gorgeous image.

But, for us, this campaign is more than beautiful imagery. It's a testament to the power of reinvention, the beauty of authenticity, and the timelessness of being unapologetically yourself. 

I hope you see it.

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Michele -- founder, Iris&Romeo